NIL — Name, Image, and Likeness — refers to an athlete's right to earn money from their personal brand. Since the NCAA changed its rules in July 2021, college athletes have been able to profit from endorsements, social media, appearances, and more. But what about high school athletes?
Can High School Athletes Earn NIL Money?
It depends on your state. As of early 2026, the majority of US states allow high school athletes to earn NIL income, but the rules vary significantly. Some states have explicit NIL laws for high school athletes. Others leave it up to individual state athletic associations. A small number still restrict or prohibit it.
Important: NIL rules change frequently and vary by state. Before pursuing any NIL opportunity, check your state's high school athletic association website for current rules. Your school's athletic director is also a good resource.
What Counts as an NIL Deal?
NIL is broader than most people think. It includes any situation where someone pays you (or gives you something of value) because of who you are as an athlete.
- Social media posts promoting a brand or product.
- Paid appearances at events, camps, or clinics.
- Selling autographs or personalized merchandise.
- Endorsement deals with local or national businesses.
- Running paid camps or training sessions.
- Licensing your name or likeness for products.
Common Rules and Restrictions
Even in states that allow high school NIL, there are usually guardrails. These rules are set by state athletic associations (like the OHSAA, UIL, CIF, etc.) and can vary, but common restrictions include:
- You cannot use your school's name, logo, or uniform in NIL content without permission.
- NIL deals cannot be tied to enrollment at a specific school (no "pay for play").
- You typically cannot promote alcohol, tobacco, gambling, or other restricted products.
- Some states require you to disclose NIL deals to your school or athletic association.
- Deals must be for fair market value — not inflated as a way to funnel money to recruits.
Parents: If your athlete receives an NIL offer, review it carefully. Consider consulting a lawyer if the deal involves significant money or complex terms. NIL income is taxable — you may want to speak with an accountant as well.
How to Get Started With NIL
You do not need a million followers to earn NIL income. Local businesses are often interested in partnering with high school athletes who have a strong presence in their community. Here is how to start building your personal brand:
- Build a professional online presence — a personal website and active social media accounts.
- Be consistent on social media. Post training content, game highlights, and behind-the-scenes looks at your life as an athlete.
- Create a media kit with your follower counts, engagement rates, sport stats, and contact info. TheNextRecruit Pro includes a built-in media kit for exactly this.
- Reach out to local businesses you genuinely use or like. Authenticity matters more than follower count for local deals.
- Know your worth — but be realistic. A high school athlete with 2,000 engaged local followers is valuable to a local business, even if it is not a six-figure deal.
NIL and College Recruiting
Here is something many athletes and families miss: NIL activity in high school does not hurt your college recruiting eligibility, as long as you follow your state's rules. In fact, having a professional online presence can help — coaches are already Googling you. A polished profile signals maturity and marketability.
That said, do not let NIL activity distract from the actual goal of getting recruited. Your skills, academics, and character are still what coaches care about most. NIL is a bonus, not a substitute.
The Takeaway
NIL is a real opportunity for high school athletes, but it is not a free-for-all. Know your state's rules, build your brand authentically, and treat any deal like the business transaction it is. Start small, stay compliant, and let your performance on the field be the foundation.